How We Think

Target: Health brings a strategic approach to communications in healthcare environments, applying the specialist insight and expertise needed to utilize the rapidly expanding array of opportunities to maximum effect.

Research has demonstrated that DTC ads have a clear and measurable impact on sales and that the correlation between advertising and brand awareness is tighter and more direct in pharmaceutical advertising than in any other category.*

By incorporating a wide range of disciplines and communication vehicles, Target: Health reaches consumers at times when they are most likely to be making healthcare decisions.

Beyond providing expertise on existing media properties such as point of care environments and physician offices, Target: Health activates a variety of programs designed to enhance compliance, promote clinical trial recruitment and foster dialogue between brands and consumers.

We also customize non-traditional media channels for healthcare marketing purposes and create new marketing opportunities in relevant healthcare environments.