The Power of Partnership
In 2008, Target: Health services were introduced to a client through an inter-agency partnership. Providing insight and point of care (POC) expertise, Target: Health assisted multiple client-side brand teams in selecting meaningful, targeted, and customized POC programs for their brands.
The integration with Target: Health allowed the media agency of record to expand the range of services and insight they were able to provide, giving access to leverage and expertise that wouldn’t have otherwise been available. The client’s confidence in POC grew, and it was used to launch a new brand and consistently optimize ROI for the franchise.
In addition to providing expertise, media support, and new opportunities, working with Target: Health on all POC programs saved the client nearly 30% (almost half a million dollars) on those programs in 2008. Providing programs that delivered on brand objectives led to a large increase in franchise investment in POC in 2009.