Engaging Patients in Physician’s Office Waiting Rooms
Client X sought to heighten awareness of their brand as an allergy treatment option and encourage use during allergy season.
Target: Health placed four :30 TV spots per hour in physician office waiting rooms in order to power brand awareness and stimulate dialogue between patient and physician during the allergy season.
An Arbitron study revealed that advertising on the office TV network:
- Increased the likelihood that allergy sufferers would talk to their doctor about the brand by 18%
- Lifted overall brand awareness amongst all viewers by 10%
- Increased the likelihood of brand usage by 61%