What They Are Saying
“Target: Health is one of the leaders in point-of-care media because they have taken the time to research and understand the subtleties of this unique media environment. They understand the value of patient education and the balance required to achieve high levels of patient engagement and overall brand growth. Target: Health has also invested in creating a team which will enable them to continue to be leading innovators in point-of-care media.”
John Kenyon
VP, Targeted Media Inc.
a Time Inc. Company
Point of care environments – such as doctor’s offices, hospitals, and pharmacies – play a significant role in reaching consumers when they are making healthcare decisions. Reaching consumers in these environments is increasingly important to pharmaceutical and healthcare marketers – as well as to consumer brands with health-related messages.
Communication options within point of care environments have grown in scope and complexity, demanding the focus and expertise that Target: Health brings to bear.
Target: Health’s unparalleled depth of knowledge in the point of care space stems from our specialized focus and our experience. By specializing in point of care media we are able to maintain an extensive database of current opportunities and working knowledge of developments in the space.
We work across all point of care media formats. We have working relationships with over 70 different suppliers and allocate over $80 million in point of care marketing expenditure for our clients, affording us tremendous clout in the marketplace.
With over 20 years of DTC and OTC marketing experience, we have the in-house knowledge to assess available opportunities and to develop new and customized solutions on behalf of our clients.